Karaoke Television

The word KTV stands for Karaoke Television. It is a form of interactive entertainment where amateurs sing along recorded music using a microph unrivaled and public visit system with a screen of displayed lyrics. There atomic number 18 over coke KTV establishments in Singapore. society macrocosm KTV is an established karaoke entertainment in Singapore, flourish 12 outlets without the island. Equipped with the latest in entertainment technology, user- lucky systems and homelike spacious board, patrons be ensured utmost pleasure and comfort. companionship globe KTV strives to enrich patrons experience in singing feel and beyond singing experience.Various segments have been identified as realiz fit segments that troupe World KTV could target and choose to focus on. Possible segments overwhelm but ar not limited to students, corporate, families and senior citizens. The possible segments allows Party World to be an all-rounder KTV entertainment provider, providing from yo ung to old, private to corporate.However, sort of of competing in a mass market with broad segments, in adopting a narrower focus, the company ideally focuses on their secernated needs, thus better orient the marketing mix accordingly. The chosen segments to focus are students and corporate. Students and corporate segments are important source of node base. Corporate functions are on stock basis where organizers are willing to spend generously. Students, on the other eliminate are cost conscious.Singapores KTV entertainment industry has enceinte rapidly over the years. Party World KTV has signifi sackce market shares in the industry, nevertheless, not without strong competitors like K Box, Good Luck KTV and leave One KTV.The targeted markets consist of working class (corporate) and non-working class (students). There are huge pools of customers readily avail fitting in these two segments. Offering spareize services aimed at corporate functions could set Part Worlds fix at a higher level. Students, on the other hold are customers who enjoy KTV entertainment due to many reasons such as, fans who reproduce idols, singing as hobby and friends hangout. In targeting these segments, Party World KTV sets its positioning in customers mind uniquely different from other common KTVs. Setting a prestige standard for official functions spell not neglecting the needs of the young and non-working customers.An overview of the marketing mix, place, price, products (service) and promotion are as followed. * Place max, multiple locations strategically located (12 branches). Rooms are comfortable and spacious. VIPs room exclusively only available in 5 branches with previous bookings needed. All branches are located island wide, convenient for all. * Price Different determine system. Higher prices targeted to high end customers (corporate functions). Affordable prices for middle income or non-working customers (students). With 2 major segments targeted, pricing h ave to be set accordingly, suiting customers need.Moreover, customers are charges at per room (not per pax), this allows customers to bring much friends. * Products and/or (Services) High-end service, well-trained staffs and well equip facilities (includes internet, pool table, board games, DVD player and Playstation 3. Exclusive service provided for corporate / private functions. Staffs are well-trained and experience in KTV link services. Party World KTV goes the extra mile to make customers feel more relax with available gaming electronics and free snacks and drinks (for members only). * Promotions Wide variety of promotions for the targeted segments.promotional tools currently used by Party World to attract and cover customers are as followed. Before any promotional steps are taken, there must first be a retention strategy to retain current customers before attracting new potential customers.Membership is one way of retaining and attracting customers. Members enjoy lifetime member privileges, moreover, given a natal day voucher on the birthday month.Points redemption / accumulation entitles members to be rewarded for all(prenominal) dollar they spent. Points are redeemable for food and beverages, longer usage of facilities and special gifts. With points redemption, customers are more enticed to spend more and remain loyal to Party World KTV than switching to others. (Spend in Party World and get rewarded)A singing contest is held monthly to promote singing. It is considered as a friendly and leisure contest to promote singing. Most of the participants are students eagerly postponement for their chance to sing on stage. Thus, this promotional tool is appropriate in attracting the student amateur singers.Happy Hour Promotion applicable from Mondays to Fridays (2pm 7pm), customers are given a special rate which includes free snacks and non-alcohol drinks. Members are able to enjoy an additional 10% discount.3 bottles package Customers are able to choo se any 3 bottles of alcohol with free 6 bottles of mixers at only $598.Nevertheless, the promotions are insufficient to attract customers. We recommend for an Epic melodic theme Nights which covers from Monday to Thursdays and Sunday where Party World KTV has least customers.Selling points Now you can even produce and design your own MTV album (with your own vocals and video) with Party World KTVs professional studio and recording system find their deary croons and save favorite songs in a playlist for easy recuperation on the next visit. All you have to do is to register through the KTV system using your mobile number as login ID and start obstetrical delivery your favorite KTV songs in your playlistYour comfort and pleasure is met with our spacious rooms which are lined with comfortable leather seats and massage chairs and in-room stem massage machines.Message For wannabe Singapore Idols, Party World is the open-and-shut place to hone your singing skills. Affordable room ren tals and a tendinous bilingual song catalogue should ensure hours of crooning entertainment, not to elevate various discounts available to NTUC cardholders. With 11 branches spread across the island, Party World has become quite a karaoke institution.