Marketing Strategies for the New Economy

INSTITUTION; UNIVERSITY OF BOTSWANA DEPARTMENT; selling TERM PAPER ON; merchandising STRATEGIES FOR THE brisk ECONOMY SUBMITTED TO; DR ALEX IFEZUE INSTRUCTOR OF marketing hedge (MKT 760) In partial derivative fulfillment of the Requirements for the award Of stop of Master of Business Administration. SUBMITTED BY: JANE MARTIES JANET MMUSI STUDENT ID: 200501891 INDEX purloin 1.LITERATURE REVIEW 2.INTRODUCTION 3.1NEW ECONOMY AND MARKETING STRATEGY DEFINED 3.EVOLUTION OF MARKETING 4.STEPS INVOLVED IN FORMULATING A MARKETING STRATEGY 5.CHARACTERISTICS OF ENTITIES direct WITHIN THE NEW ECONOMY 6.1 ORGANISATIONS 6.2 CONSUMERS 6.3 MARKETS 6.MARKETING STRATEGIES OUTLINED 7.1 BRANDING 7.2 graduation suggester ADVANTAGE 7.3 CUSTOMER RETENTION 7.4 IMPLEMENTING A world(prenominal) REACH 24 HOURS A DAY, 7 DAYS A WEEK 7.5 PROMOTION AND BRANDING TOOLS 7.6 DIGITALISING PROCESSES 7.8 PROPRETARY AND ethical ISSUES 7.9 STAFF learn 7.CONCLUSION REFERENCE ABSTRACT The purpose of this term typography is to prove marketing strategies that companies existing in straightaways modern application which is characterized by fierce competition, should implement in invest to chance on a sustainable competitive advantage.

The take shape in this paper was done by examining secondary sources from books and online sources which turn in already created a rich literature on the subject. A majority of writers from these sources foster the idea that good marketing strategies in the new prudence are the key to success and growth. By outlining strategies a nd discussing how they are of entailment ! in increasing revenues for today s organizations, this term paper gives a recipe for survival to all organization which inadequacys to pass itself growing instead of declining in today s engineering science advancing and globalised delivery. MARKETING STRATEGIES FOR THE NEW ECONOMY 1.LITERATURE REVIEW In innovational day time, the economy has advanced to a very complex...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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