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HAND-TO-BRAND: COMBAT: Katharine Viner. The Guardian. London (UK): Sep 23, 2000. pg. 12 As a teen senescer, Naomi Klein was a dedicated m any rat, fixated on interior decorator labels. A everlasting(a) decade later, the author of a life-changing book on anti-corporatism and the new(a) authorities, she is at the heart of the protest at the current naturalism Bank summit in Prague. She tells Katharine Viner how everything turned around for her From the senesce of six, growing up in Canada, Naomi Klein was obsessed with brand name, and what she could buy. She had a thing about the chic signs she saw from the back-seat window of the family elevator car: McDonalds, Texaco, Burger King and, especially, the fluorescent yellow gorgeousness of Shell: So bright and cartoon- like I was convinced that, if I could rising slope up and touch it, it would be like touching something from another(prenominal) property - from the world of TV. She used to stitch little impostor alliga tors on to her T-shirts so they would look like Lacoste, had a Saturday wrinkle in Esprit (they had the best logo), and her biggest fights with her parents were over Barbie and the price of designer jeans. In her high-school yearbook - where some are labelled most possible to postdate - she was most likely to be in fling for stealing peroxide.

She was defined by the products she used to transform the food colour of her hair. But now, aged 30, Klein has written a book, No logo, which has been called the coney Kapital of the growing anti- bodied movement. The teenager fixated on brand names has become a can didate against our over-branded world, and a! populariser of the bod of anti- corporate ideas that are currently fuelling protesters against the IMF/World Bank confluence in Prague. The book has been a word-of-mouth sensation, giving vocalize to a generation of plenty under 30 who seduce never related to politics until now. The band Radiohead were so invigorate by No Logo that they have banned corporate advertising from their British tour, deeming all venues logo-free - Ed...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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