Strategic Planning Report to Mr. Komori Term Paper

Strategic Planning Report to Mr. Komori - Term Paper moralCurrently, the profits are falling and copy approach that is engraved deep into the veins of the company is non doing fairishness to its potential. indeed, Fujifilm needs to follow a policy that gives chance to employees to bring out their create efforts and innovate in order to make sure that the company does not resort on money and does not lose on profitability. In simple terms, the company needs to kill the elephant and bring out a lion. It should be much creative, more aggressive and fiercer in dealing with opportunities, competitors and its guests. It cannot afford to be passive anymore collectable to the fast-changing nature of the world, and cannot use the same strategies to catch its objective anymore instead a new more innovative approach is need every time the company goes out to catch its prey. The word prey in this context is Fujifilms market share and profitability. It is one thing that every company, an d not just Fujifilm, would love to catch every time its goes out in wild to hunt. The competition will to a fault be harsh since they are fighting the same battle, but Fujifilm needs to be harsher if it wants to succeed in the current market place and environment. There is an old saying You have to be cruel to be successful and Fujifilm needs to adopt this philosophy to be successful. However, it does not need to be cruel to its bear people, but instead it need to tackle its competition by existence fiercer and more aggressive. (Robbins, 2004) Mr. Komori recently travel to a more centralized approach. The restructuring plans showed that Research and development department was put chthonic the control of the calling card of Directors. In other words, the Research and Development department was accountable to the board rather than the departments for which it would be running(a) for. This approach may lead to cost-containment, but it may kill the purpose of carrying out proper l ook and development. Hence, the decentralized research and development department is the need of the company if it wants to become more innovative. The board should not interfere with the operational issues in the company it should only give vision, mission and sense of direction to the company. Hence it is suggested that Research and Development should be dropped from Board of Directors agenda and should be placed under the control of departments and division head. However, these department heads should be accountable to the board if it is deemed that the Research and Development is not being used properly or cost is rising rapidly. Since the film and camera business is declining and professional photography is much less in demand, Fujifilm cannot afford to cling onto its historical film and camera business. It needs to turn to maintain the historical profit margins and rates. If the company keeps following the elephant approach or passive approach indeed it can die. Hence, the n ew vision and mission report should show that the company is aware of the needs of its shareholders and client and will do everything to make sure that their needs are fulfilled. (Daft, 1994) A good mission statement usually consists of three parts. It discusses the purpose of the firm, its values and also talks about the business that the firm is in. In the case of Fujifilm, the purpose of the company has changed since the decline of its Film and Camera business. The new war that the company