The marketing of the Bridge Cafe Buffets is aimed towards all age groups. :: Business and Management Studies

The merchandising of the twosome Cafe Buffets is aimed towards all age groups. As the bridge is part of the church buffets are offered for weddingsINTRODUCTIONThis report was commissioned by Mrs A Bernard to show my understandingof the tools, techniques and ideas presented in the marketing module. The report forget cover marketing orientation, blueprint approach, impactand buyer behaviour. Development of marketing segments and themarketing mix.To display my understanding I feature used the Bridge Caf, which hasbeen trading for eighteen months and is expanding its services. It ispart of the Christ Church community outreach political program and is designedto offer good food at a actually reasonable price.The marketing of the Bridge Cafe Buffets is aimed towards all agegroups. As the Bridge is part of the church buffets are offered forweddings, birthdays, christenings, blessings and funerals as well asfamily functions and also as part of the conference facilities. Withsuch a va st age start of customers the marketing has to appeal to ahuge range of people from a variation of backgrounds. The service theBridge offers discharge be tailor made to fit to the knobs needs and try on as well as a pre defined batting order of various(a) prices. With theability to meet with guests for a more(prenominal) personal touch or bytelephone, fax or e-mail for a faster more efficient service we canstay ahead in enquiry and the development as trends change and assorted age groups have various tastes. We know our customers aswe all eat and have an understanding of different diets and customsrelating to religion. The clients that have already used the BridgeBuffets Service have found it easier to approach them to arrange atailor designed menu for their guests as the staff are veryapproachable and are automatic to spend time talking to the clients andtheir needs and desires. With this type of relationship with theclient it is hoped that they will use the service again. The buffetservice prides itself on producing household made and home baked productsfresh to the client, which is catered to all sized buffets. Buffetscan be organised at short notice (twenty four hours) and til now upholdthe same home made traditions. The marketing in practice fits in with the definition Marketing isthe management process which identifies, anticipates and suppliescustomer requirements efficiently and profitably (The CharteredInstitute of Marketing) as the client is in pertain with a seniormember of the team who knows and understand both the client needs andthe practical aspect of the catering team.