Environmental Factors That Affect Global And Domestic Marketing Decisio

Environmental Factors that affect Global and Domestic Marketing DecisionsEvery caller-up global or internal has external factors that exist that eventually turn out an effect on the companys operations. Some of these external factors stern be controlled but a larger portion is uncontrollable and unless they can be managed and or unsexd by the company. These specific factors make up the trade environment in which a company has environmental factors that influence the companys decisions. In this paper, the author will explore the domestic and global environmental factors that could have an impact on FedExs marketing decision. The louvre environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory.These five environmental factors are discussed at great length in the ledger entitled Marketing 8th Edition written by Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, and William Rudelius. The writers define social forces as the demographic characteristics of the population and its values (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 74). Some of these demographic characteristics can include gender differences, buying patterns of consumers, culture, attitudes, and diversity. Economical factors are delineate by the writers as anything that pertains to the income, expenditures, and resources that affect the cost of running a occupancy and household (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 80). The writers also discussed technological factors as inventions or innovations from applied intelligence or engineering research (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 83). The fourth environmental factor that is discussed in by the writers is competition, which... ...e social, technological, and environmental consideration in order to make them stalemate out against their competitors. FedEx has developed a three pronged strategy that is touch on a socially conscious marketing p lan that limits their tone in the environment. ReferencesGoldbach, Justin. (2008). A Closer Look at Business reading Ethical Globalization. The Aspen Institute Center for Business Education. Retrieved February 27, 2009, from http//www.aspencbe.org/documents/Ethical%20Globalization%202008%20FINAL.pdfFedEx Corporate (2009) bearing Statement. Retrieved February 27, 2009, from URL http//about.fedex.designcdt.com/our_companyKerin, R. & Berkowitz, E, Hartley, S, & Rudelius, W. (2006). Marketing (8th Ed.). New York McGraw-Hill/Irwin Retrieved February 27, 2009, from URL https//ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h