The first tied(p)t occurred in December, 2003, KFC began to market its new reaping ?Chicken diversion of GuLao Meat (an innovation of a Cantonese tralatitious dish). The commercial in which they marketed this new product showed a traditional Chinese Cantonese eat place empty and the local KFC filled with spate flavour for the new wrap. In the end of the commercial even the Cantonese chef could not resist the new wrap, takes a bite and the restaurant digs falls from the wall. Chinese consumers revolted at the idea that a westward fast food restaurant could produce and get over traditional Chinese restaurant. The commercial was eventually banned by the Chinese government. The second culture mistake KFC mad in July, 2006. KFC ran and commercial depicting a Taoist monk, Fu Qingzhu who helped defend mainland mainland China against invaders in the 17 century, proclaiming the new KFC white-livered burger as a ?masterpiece?. The problem with this ad is Taoist monks are uncrea ted vegetarians and Fu Qingzhu is viewed a hero by most Chinese. In bitstock cases KFC failed to realize the importance of Chinese history and traditions. This is even often important today than in the past due to the goodly influx of western business into mainland China, which Chinese believed not to jockey their traditions.
Because of this the Chinese are becoming even more limiting of their traditions and culture. The second culture incident happened in Brazil in the early nineties. KFC enjoyed initial success with the opening of their restaurants in Rio de Janerio. provided rattling quickly their sal es began to drop and the local creation wou! ld not visit their stores. KFC struggled to find an answer to their decline and at capacious last discovered that Brazilians consumers were unhappy that they would have to eat their chicken with their conk and out of a... If you want to get a sound essay, straddle it on our website:
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