'How Can Events Contribute to Destination Image Enhancement?\r'

'Introduction The impression of a bucolic or name and address is vital to the growth of the nation. By using the right forms of efforts, the destination can be greatly enhanced. Countries used their forte to commit tourists to chew up them. While countries with breath-taking scenes, curious cultures or wonders of the gentlemans gentleman attract their own lovers, others create their very own â€Å"scenes” which argon called, yields. An gist is something that happens in a localise and time. A successful event not only get ahead in terms of utilitys, it also enhanced the interpret of the particular location.In this paper, some successful events will be looked at, allegeing us how these events sculpt the epitome of the destination and how they have helped to enhance the image of those destinations. Anuga, cologne, Ger numerous During World cont end up Two, often of the city of eau de cologne was destroyed, by the end of the war, only 40,000 people were still liv ing in the city. In 1947, the city was rebuilt, keeping the face of the post-war cologne. cologne is also the fourth largest city in Ger umteen and iodine of the most travelled destination in Europe.Each year, Koelnmesse army more than 50 international trade fairs, attracting dickens million people. Amongst them argon Anuga; the largest food show in the mankind and Cologne Carnival; have a go at itn as the â€Å"fifth” season for the locals. In 2011, Anuga 2011 attracted 6596 companies from over degree centigrade countries with a take up rate of 284,000 satisfying meters of space. 86% of which were foreign exhibitors and over 155,000 trade visitors attended the show. Cologne had to accommodate to the influx of visitors each year. stem was built nigh the cultural landscape of Cologne to do just that.It is also a matchless of the most important traffic hub with all high-speed trains stopping there. Accommodations were abundance to house the millions who travel to Cologne for the trade fairs and there was no lack of restaurants and shopping. How constantly, McCannell (1973) questi angiotensin-converting enzymed the authenticity of what are portrayed to tourists in a destination, the expression of such understructure may affect the boilers suit landscape of the original Cologne, which is immense in a bullocky cultural vibe, hence portraying a different kind of city from what it is supposed to be.While the cerebrate is put on international trade fairs for the city, the level had to make way for the development. Cologne has reflected some of the platforms on Jafari (1990). The advocacy platform, â€Å"the genuine” is the economic benefits that the industry brought, the do of tourist money spent in the city during the event is high, the hotels benefitted during the period, translating into economic gains.The cautionary platform, â€Å"the bad” indicates the electronegative impacts which the event may bring to the city in op position, social problems such as theft ferments earthy and monuments could be greatly depreciated with more people. The adaptancy platform, â€Å"the how” brings out the good and reduces the bad of the industry, it focused on the host country and at the same time, satisfying the visitors. In rig to do so, such(prenominal) of the infrastructure in Cologne builds around the monuments and not demolishing them.In the knowledge ground platform, â€Å"the why”, the importance of knowledge is the main aspire. Anuga, today, has become the must visit or must go in food event of the industry, the co-existing platforms of Jafari (1990) should help enhanced the image of the city. ? Beijing Olympics, China In 2008, the Olympics was held in Beijing, China. perpetually since the announcement was made in 2004, China has been in preparation for the event. To do so, Beijing had planned edifice of stadiums, hotels, malls to house the athletes, coaches as well as audiences from around the world.The now world-renowned â€Å"birds nest” stadium was built by 7000 workers and can house up to 91,000 audiences at one time. It was reported that China had made a profit of over 1 billion yuan for hosting the 2008 Olympics. These network came from sales of broadcasting rights, souvenirs, tickets and sponsorship. Countries from around the world cope to host the Olympics to â€Å"put their country on the affair” and increased the countrys international exposure or to tell the world to anticipate something big from the country, which makes sense to a large extend.China has thus become an emerging spacious market for the world, with a huge demand for import goods as well as a strong presence in the export of China products. The event serves as a trailer to inform the world of its coming. The 2008 Olympics not only created state of the art infrastructure within oriental Beijing, but it also attracts the financial aid of international stake holders, bo osting the image of Beijing, China. F1 Grandprix, capital of capital of capital of SingaporeF1 Grandprix began way congest in the early sporting days, it features some of the lift out prevail cars in the world and have created legends on the tracks. Today, the black market has gone on to 19 countries in the world including Singapore. Singapore hosted the F1 Grandprix in 2008, the first ever night race. The television viewership was estimated at 350 million. While many another(prenominal) watches the race through various media platforms, some would seek, as tell by McCannell. D (1973, 1976), authentic experiences, by visiting the destination to experience the live event.However, Boorstin (1961) would severalize that the visitors already expected to see what they already know will see. Although it may not make much of difference for viewers as it would just be another race in another country, which is predictable. Ritzer and Liska (1997)s mcdonaldization would condense that, t ourism destination or in this case, the event, is predictable, with dearly-won tickets, similar race tracks, crowded places and even the racers are the same but the Singapore race is unique on its own.By organising the F1 Grandprix in Singapore, the â€Å"Singapore Brand” would greatly benefit from it. Instead of a normal day race, which many would expect it to be, the race is done at night, which makes it the first ever F1 night race to be held in the world. It would also show the world how Singapore is capable of transforming the busy downtown roads into race tracks for the car racers, in a matter of weeks. This would in turn benefit the tourism sector in Singapore.In an opening statement by attend in Prime Minister’s Office, Second Minister for Home Affairs and Trade and Industry, Mr S Iswaran, it was said that F1 has helped Singapore attained a firm rest as a global city. From the economic point of view, the race has attracted more than 150,000 international vis itors since its first race and approximately $140-$150 million tourism advantage each year. The race would be hosted in Singapore till 2017, in the coming years, the multiplier act of the race would be significant. ? ConclusionA destination is a place where someone or something is going or being sent, and in this paper, it is the event that attracts people to the destination and at the same time, the event going to various part of the world through different medium. More often, events are being organised in a atomic number 53 destination to benefit both the country and the organisers, they complement each other in their own ways. around examples are the events elaborated above, Anuga helps bring in ancestry people from the food industry to Cologne, and Cologne introduces itself to the world through Anuga. The F1 Grandprix in Singapore does the same.In the past, many may not know where Singapore is, some never even heard of the name, but through the hosting of F1 Grandprix, S ingapore is able to showcase its wonderful skyline and its much boosted capabilities to the world. These events not only generate popularity to the destination, it also generates revenues, and many intangible benefits which can roll over many years. The three events discussed above has proven that a world-renowned event can contribute to a destination image enhancement and most importantly, allow the destination to inked its identity on the world map.\r\n'