'Explain How Products Are Developed Essay\r'

'3.1.1 The convergence life daily round (PLC).\r\nThe product life cycle is used for determining the lifespan of products and there atomic number 18 4 sub stages of product: introduction, growth, maturity and dec row. From 2007 until now, Honda atmosphere trade name has become the most successful line of Honda’s motorbike as well as on trade. Since it was born, Honda Air Blade has achieved sales of more(prenominal) than 2 million products. This year, from April to the end of September, Honda Air Blade reaches to 274,563 products. (Zing, 2014) This motorbike has brought more profits and impacted index fingerfully on revenue of company. Honda has had the success with this product line. hardly in the modern world, to be able to postulate with the competitors, Honda needs to improve quality, style of products and consider market prices as well as competitors to make a better product\r\n3.1.2. mark and brand leadership.\r\na. Branding:\r\nA brand is much bigger than yet the corporate logo. The brand attributes are formed from the efforts of hatful in the process of marketing communication activities and the vulcanized fiber of business. Therefore, corporation needs to have an appropriate outline to release a good PR feat to make them more attractive than the competitors. Honda has slogan:” The power of dreams”, easily to remember and it has been very famous nigh the world.\r\nb. Brand leadership:\r\nThe first appearance of Honda in Vietnam is in 1996, until now has been through 18 age and they have always been one of the forefront in their industry. (Honda, 2014) But now, Vietnam’s market has Yamaha, the biggest rival of Honda and the aspiration between both will continue for a long time in the future. Consequently, Honda has to use and faith an ingenious of design, advertising, marketing, and corporate culture. It will help constitute brand attributes in the minds of the people and that this will found\r\n'